The art of making. The spirit of Barcelona.

Every creation begins with a purpose: to shape something genuine. For decades, Ascaso has turned craftsmanship into innovation and design into a language. Our machines are a reflection of that legacy. Built with precision, guided by emotion, and inspired by Barcelona’s creative energy. Because making is not just about building objects; it’s about creating a way of understanding life, one that blends tradition, creativity, and the pursuit of excellence.

The beginning of a vision

It began with a craftsman who believed in possibilities. In the 1950s, he moved to Barcelona carrying little more than determination and a desire to create. He started working in a small workshop, repairing and producing components for espresso machines at a time when coffee culture was just beginning to take shape in the city. That workshop soon became a space for learning, invention, and persistence, a place where doing things with care meant doing them well. From that mindset, a new way of understanding coffee and craftsmanship was born.

 

From hands to vision

Over time, what started as craftsmanship evolved into a philosophy. Each piece, each improvement, carried the same conviction: to combine functionality with beauty, precision with emotion. That pursuit of excellence turned work into art, and art into purpose. The focus shifted from simply repairing to imagining, to creating something that could endure, inspire, and elevate the everyday ritual of coffee. This way of making became the foundation of everything we do today.

Design as a way of thinking

Design at Ascaso has always been more than appearance. It is the bridge between function and emotion, between what we build and what people feel when they use it. Our design carries the character of Barcelona: creative, authentic, and timeless. A city that values beauty and functionality, and that inspires us to create objects with purpose and soul. Through design, we express who we are. A brand born from craftsmanship and guided by innovation.

Barcelona, our inspiration

Barcelona is part of our identity. Its design culture, creativity, and sense of beauty inspire every machine we make. From this city, we’ve learned to blend tradition and innovation, always staying true to authenticity.

For the genuine coffee lovers.

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