FHA-HoReCa Singapore 2024: Shining with Innovation and Expertise

It was a pleasure to meet so many coffee enthusiasts, baristas, and industry professionals. We’re truly grateful for the new connections that emerged during the event.

FHA-HoReCa Singapore 2024 brought together the brightest minds, the most advanced technologies, and the most relevant innovations in the hospitality and foodservice industry. With over 800 exhibitors, 45,000 attendees, and representatives from more than 30 countries, the event solidified its reputation as the go-to gathering for professionals and enthusiasts alike. Ascaso was proud to be part of this landmark event, showcasing its cutting-edge products and deep-rooted expertise.

Pioneering Innovation: Launch of the P74 Grinder

The highlight of Ascaso’s presence was the unveiling of the P74 espresso grinder, a revolutionary tool for coffee lovers and professionals. Designed with a sleek, modern industrial aesthetic, the P74 delivers an unmatched user experience thanks to features such as:

  • Turn-Push Control: Simple and intuitive grind adjustment.
  • Illuminated hands-free portafilter holder: Convenient, hands-free operation.
  • Automatic fan ventilation system: Consistent performance even under heavy use.
  • Anti-Clump and Anti-Static Technology: Smooth, hassle-free grinding.

This innovation was internationally recognized with the award for “Best Barista Tool/Equipment” at the World Coffee Innovation Awards held in London earlier this year. This achievement reflects Ascaso’s ongoing pursuit of quality and creativity.

Showcasing the Baby T Plus Flow Control

Continuing its legacy of innovation, Ascaso also introduced the Baby T Plus Flow Control, a game-changer in espresso precision. Featuring a manual flow control lever, this machine allows users to:

  • Customize every espresso down to the finest detail.
  • Experiment with unique flow rates to enhance flavors.
  • Ensure consistency in every cup.

Whether at home or in a professional coffee shop, the Baby T Plus Flow Control offers unmatched versatility.

Live Shows at the Barista Station

Ascaso captivated attendees with its Live Shows at the Barista Station, led by expert Dimitris Pantelis, Arabica Q Grader and certified SCA trainer. The sessions included:

  • Home & Commercial: One Coffee Experience (October 22): A demonstration of how Ascaso’s thermoblock technology unifies coffee preparation at home and in professional environments.
  • Mastering Milk Texturing (October 23): Techniques to achieve perfectly textured milk for cappuccinos.
  • Machine Calibration & Flow Control (October 24): How calibration and flow adjustments refine a coffee’s flavor profile.

Looking Ahead

Ascaso’s participation in FHA-HoReCa Singapore 2024 reaffirms its commitment to innovation and excellence. The event was a unique opportunity to connect with the global coffee community, leaving a lasting impression on the industry.

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