Ascaso strengthens its international presence at the main coffee fairs in Europe

Innovation and design in Switzerland: Home & Professional’25, Zurich

From April 27th to 29th, we participated in Home & Professional’25, a key event held in Zurich, where we had the privilege of sharing space with the Messina Coffee Store team. It was there that our Baby T with Flow Control was first introduced in Switzerland, a coffee maker that offers absolute control of extraction to take the espresso experience to another level.

The presentation was led by Sonia Frei, CEO of Messina, and was accompanied by a live demonstration by a world-class barista, a moment that captured the attention of professionals and coffee lovers alike.

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In addition to technology, we highlight aesthetic customisation as one of Ascaso’s differential values: the option of manufacturing any machine in custom-made RAL colours, reinforcing the link between brand identity and its own style.

Ascaso at the London Coffee Festival: experience, precision and passion

From 15 to 18 May, Ascaso was present at the London Coffee Festival, one of the most emblematic fairs in the sector globally, with Earl Coffee. At booth G38, two Steel Duo units and one Baby T with Flow Control were exclusively exhibited, consolidating our position in the compact professional coffee machine segment.

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For four intense days, we welcomed baristas, distributors, roasters, coffee shop owners and coffee experts, who valued the balance between design, performance and sustainability of our machines. We sincerely thank Earl Coffee for sharing this experience and helping the Ascaso brand to continue to grow in the British market.

Warsaw: consolidating Ascaso’s presence in Eastern Europe

We closed this tour in the city of Warsaw, where we were present from May 27 to 29 at the Coffee Europe Expo together with Caffé Barca, our local distributor. This event has allowed us to strengthen our presence in an expanding market, such as Eastern Europe, where interest in coffee is constantly growing and where our proposal is very well received.

The Café Barca team presented our machines to a professional audience increasingly interested in high-end, functional and customizable solutions. Without a doubt, a valuable opportunity to continue broadening horizons.

A global commitment

From Zurich to London to Warsaw, this tour of Europe reaffirms our commitment to quality, innovation and sustainable design in the world of coffee. From Barcelona, at Ascaso we continue to develop coffee machines that combine advanced technology with artisanal sensitivity, designed for professionals and espresso lovers who seek to make a difference in each cup.

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We thank everyone who has accompanied us on this journey. We continue to create, dream and perfect the art of making coffee.