About us

We are what we choose. What makes us come alive, what moves us.The scent of natural purity, respect for essence, beauty elevated to desire.We exist because we feel an aroma, admire a flavor, and appreciate the authenticity of the select. We choose to remain faithful to the small things, to be harmony amidst chaos. Our legacy is honesty, courage, and authenticity.

Because what we dream, we achieve;
what we imagine, we create.

And you? Who do you want to be?

Read our story

J. Ascaso, born in a remote village in Huesca, demonstrated an entrepreneurial spirit from a young age. In the 1950s, with only 3,000 pesetas in his pocket and a mind full of ideas, he moved to Barcelona in search of opportunities. There, the boom of espresso fueled a thriving coffee industry.

He began working in the production of components for espresso machines, collaborating with brands like Gaggia. Faced with the growing demand for maintenance and repair of these machines, he decided to manufacture components for various brands.

Overcoming initial challenges, he hired a sales representative and expanded his business throughout Spain, offering his products to local distributors and technicians. In 1962, he founded his own company to produce and distribute spare parts for espresso machines.

The legacy of J. Ascaso continues with his son, JL. Ascaso, who diversified the company by venturing into the manufacturing of espresso machines. Their way of working reflects a commitment to quality and a passion for coffee, expanding the brand to over 95 countries and establishing new business divisions.

This is how the philosophy ‘for coffee lovers’ came to be.

A place to be brand

Ascaso is Barcelona. Its streets, its people walking through them, living with each step on its historic tiles, feeling the Mediterranean vibe, the appreciation for good design, the passion for the coffee moment.

Our DNA, our home,
our emblem.

Our Company

+4,000 m²

50 People

+95 Countries

Handcrafted in Barcelona

Our values

The scent of quality

Quality is not just a characteristic of our products; it’s a brand experience. We strive for excellence in every detail, ensuring durability, usability, and a high standard that sets Ascaso apart in the market.

The good design

We believe in functional beauty. Our design is not only visually appealing but also reflects culture, uniqueness, and authenticity. Each piece tells a story that connects with people and enhances their everyday lives.

The flavour of being

Our roots define us. Born in Barcelona, a vibrant and groundbreaking city, we are inspired to innovate and create authentic connections. Ascaso bridges tradition and modernity, embracing our artisanal essence and entrepreneurial spirit. The colors of Barcelona will bring our essence to life in everything we do.

Balanced commitment

Our commitment is not just a promise; it’s a way of life translated into real actions. We believe in balancing tradition, efficiency, sustainability, and responsibility—values that guide every decision we make. This is the path we walk every day to build a more conscious, respectful, and sustainable future.